Podcast & internet Radio training Courses
Inside Secrets To Having An Award-Winning Podcast & Radio Show
There are more than 850,000 active podcasts and more than 30 million podcast episodes based on recent studies conducted by Nielson and Edison.
70% of the US population is familiar with the 'podcasting' term. That's roughly 329 million people. 32% (approx. 150 million people) listen to podcasts at least once a month, and 22% of Americans (approx. 103 million people) are weekly podcast listeners.
67% of the total podcasting audience is between 18 to 44 years old. Podcasts and radio shows attract the educated and wealthier sections of society. In fact, it's 45% more likely for a podcast listener to have a college degree, and 68% more likely to have a post-graduate degree.
Smartphones are the #1 platform for podcast and internet radio consumption. Most people prefer to listen to podcasts at home (49%), while 22% said they also listen while driving. 11% listen while at work, and only 4% listen while onboard a public transport vehicle, however, I believe those numbers are much higher since the pandemic.
It All starts here!
Whether you are a beginner or someone who's experienced in the world of podcasting and radio; personalized one-on-one or group training will enhance your experience and has been developed by Steven Cuoco, who's a top leader with 29 years of experience in public relations, TV, radio, and broadcasting.
You have the option to receive live one-on-one or group training. Training is available by phone, Zoom video conferencing, or Skype.
Why is having a podcast or radio show important?
A podcast or radio show is a great way to build a genuine connection with your audience, especially if you are selling goods and services, are a public figure, starting a non-profit, and want to begin a new career or add to your business for exposure and marketing purposes.
Course 1: turn on my spotlight
Develop a podcast or radio show concept ( generate leads, become a recognized leader, and share an important message ). To start, ask yourself “Why am I starting a podcast or radio show?” and “What is my podcast or radio show about?”
Identify your goals. What is the purpose of the podcast or radio show? Who is your target audience? Or is it something you have always wanted to do for fun?
Pick a theme or topic for your show. Establish a name for your show and choose the right format.
If you enjoy talk radio with conversation, you may want to have a cohost.
If you are a leader in your industry, decide whether your show is scripted or unscripted.
Is the style of your show news, educational, or interview? We can easily figure this out together.
We can discuss what's best regarding the length of your show, scheduling, and what equipment and software you should use.
How to create an award-winning intro and decide what music best fits your theme.
Top tips to edit your show and design artwork and how to find balance in-between.
Write a description for your show.
Launch your show.
If you would like to receive consulting services and representation to plan a successful launch of your show, please contact Steven using the form below.
Course 2: superior marketing and branding trends for success
How to understand what your listeners want and need.
What are they looking for?
What do they need?
How can you help them?
How to get as much feedback as possible.
Plan the best live Q&A and how to create the best online survey.
How to manage, schedule, and create custom touchpoints to engage with your advertisers, sponsors, and listeners.
Best ways for you to get booked on podcast and radio shows.
How to get listed in the most important podcast directories.
How to leverage social media and email campaigns to attract listeners and obtain reviews for your podcast or radio show.
contact
Book Your FREE consultation for Course 1 or Course 2 by using the form below.
Do you have a podcast or radio show that needs global exposure? Do you want to be on a syndicated satellite radio station? Submit your show to be considered for airplay on Power 98.5 satellite radio using the contact form below.